Experience

CPI is the worldwide leader in evidence-based de-escalation and crisis prevention training services. Since 1980, we’ve helped train more than 15 million professionals in education, healthcare, behavioral health, dementia care, human services, security, corrections, corporate, and retail.

As Platform Manager, Website & CMS, I am responsible for the enhancement and maintenance of our public website experience.

Some responsibilities and highlights in this position:

• Owner of public website user experience and content management system (CMS) for the Marketing team, serving as a subject matter expert of the Optimizely and Kentico platforms
• Manage website enhancement projects and fix requests, using Azure DevOps to clearly organize work for development team while communicating project progress and timelines to key stakeholders
• Leverage web development familiarity to tightly collaborate with developers from a projects’ ideation to execution, ensuring functional and design specifications are met through rounds of bug fixes and quality assurance (QA) efforts
• Establish & maintain CMS platform best practices for content management, design consistency, and publishing workflows
• Lead CMS platform training for global marketing team, enabling users with custom how-to documentation, group and 1:1 training sessions, and timely troubleshooting assistance
• Manage and execute regular website content updates for US and international properties
• Independent build and maintenance of ad-hoc microsite in Webflow platform to promote customer-facing company conference
• Continuous investigation and implementation of website architecture and content optimizations for SEO best practices
• Gather, analyze, and report on website KPIs and user behaviors, informing monthly recommendations for future enhancement projects - done in Google Analytics, Search Console, and FullStory

Advicent is the financial planning technology provider of choice for over 140,000 financial professionals across over 3,000 firms worldwide, including four of the top five custodians, 15 of the top 25 broker-dealers, seven of the top 10 North American banks, and seven of the top 10 North American insurance firms.

Some responsibilities and highlights while in this position:

• Website design and management for US, Canadian, and Dutch properties using Kentico and Sitecore content management systems
• Led global public website redesign project from ideation to execution stage
• Owner of relationship with web development agencies, collaborating to create website enhancements that align with business objectives
• Led CMS migration project of global public website to transition from the Sitecore 9 to Kentico 12 platform
• Developed detailed understanding of FinTech industry and financial planning SaaS market to refine content marketing strategy, product marketing focus points, and PR initiatives
• Led development and execution of content marketing strategy at an annual pace of six downloadable pieces (white papers / eBooks) and 80 blog articles produced in-house
• Social media management for brand channels on Twitter & LinkedIn including content development, maintenance, paid advertising, and analytics reporting
• Copywriting for advertising collateral including print, web, and social media
• Close collaboration with PR firm on interview, placement, and industry conference opportunities – with frequent contributions to byline article themes and development
• Assistance with industry conference and tradeshow marketing initiatives including branding, social coverage, and on-site booth presence
• Ad-hoc graphic design work in Adobe Illustrator, Photoshop, and InDesign
• Promotion, distribution, and coordination for industry podcast ‘The Planning Desk’

2M Marketing is a marketing firm I started alongside a business partner to serve Wisconsin small businesses. We focused on helping businesses make their mark with services including website design, video production, social media marketing, as well as general graphic design and branding.

Some responsibilities and highlights while in this position:

• Created, launched, and operated a small business marketing firm
• Led research and sales resulting in 32 projects from eight clients
• Website design, development, and maintenance in Adobe Muse platform
• Social media marketing and analytics with Twitter, Instagram, and Facebook
• Developed and ran state-wide 2017 MKE Music Contest offering free music video production to local artists, gathering more than 600 votes
• Video shooting and post-production experience in Final Cut Pro
• Graphic design experience in Adobe Illustrator, Photoshop, and InDesign

As a Marketing Intern at GlobalSource IT I worked with the marketing director and team during an exciting time of rebranding and overhaul of marketing efforts as the company continued its growth in the ERP staffing industry. GlobalSource IT connects highly skilled and experienced IT talent with Fortune 2000 companies across the country such as Pepsi, MillerCoors, Target, HP, Harley Davidson, and more.

Some responsibilities and highlights while in this position:

• Website design, development, and maintenance in PageCloud
• Implementation of rebranding throughout company materials and documents
• Social media marketing and analytics with Twitter and Facebook
• Collaboration with sales and executive teams on web projects and marketing materials
• Copywriting for web, social, and blog mediums

QuickFlick was an iPhone application and website built to help users to find good movies and TV shows, quickly. We launched the iPhone application in April of 2016 and website in January of 2017. Following its initial launch we had implemented features such as direct links to stream content, a Top-50 section, genre-focused lists, and IMDB and Rotten Tomatoes ratings.

Some responsibilities and highlights while in this position:

• Ideated, launched, and operated iPhone application with outsourced development
• Managed relationship with freelance software engineer, ensuring UI/UX development met our vision for the application
• Created and ran content marketing campaign on social media marketing aimed at growing brand awareness and driving user adoption
• Website design, development, and maintenance in Adobe Muse
• Animated app demo video production in Final Cut Pro