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Industry Product Positioning Pages

Regulatory and competitive factors were leading a growing number of financial services firms looking to add a financial planning element to their offerings. To position the NaviPlan platform as a leading SaaS solution to accomplish this, a set of unique product marketing pages were created to target various prospect types.



Project responsibilities

  • Aided in the cross-departmental identification of product marketing focus points and tone
  • Led copywriting and content development efforts
  • Collaborated with design and product teams to define visual differentiations based on industry
  • Hands-on execution of page building and publishing in CMS

Tools and platforms

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Content management system

Adobe Illustrator

Mockups and illustration

Adobe Photoshop

Image editing and optimization

Microsoft Office 365

Productivity and collaboration

Google Analytics

Analytics and KPI reporting

Project highlights

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