Website section
Industry Product Positioning Pages
Regulatory and competitive factors were leading a growing number of financial services firms looking to add a financial planning element to their offerings. To position the NaviPlan platform as a leading SaaS solution to accomplish this, a set of unique product marketing pages were created to target various prospect types.
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After:
Project responsibilities
- Aided in the cross-departmental identification of product marketing focus points and tone
- Led copywriting and content development efforts
- Collaborated with design and product teams to define visual differentiations based on industry
- Hands-on execution of page building and publishing in CMS
Tools and platforms
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Kentico
Content management system
Adobe Illustrator
Mockups and illustration
Adobe Photoshop
Image editing and optimization
Microsoft Office 365
Productivity and collaboration
Google Analytics
Analytics and KPI reporting
Project highlights
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