Podcast operation and marketing
The Planning Desk Podcast
As an industry-leading solution in the financial planning SaaS market, NaviPlan was an established thought leader from both a strategic and technical perspective. To further extend its reach, Advicent created ‘The Planning Desk’ podcast to deliver industry news coverage and foster FinTech community connections.
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Project responsibilities
- Ideated and refined show topics through market trend research and industry news monitoring
- Published podcast to leading platforms such as Spotify and Apple Podcasts using Buzzsprout distribution platform
- Generated supporting content and clips for use on web and social media
- Organized and supported production of show including guest scheduling and communications
Tools and platforms
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Buzzsprout
Podcast hosting and distribution
Kentico
Content management system
Adobe Photoshop
Image editing and optimization
Final Cut Pro
Video production and animation
Microsoft Office 365
Productivity and collaboration
Sprout Social
Social media publishing and analytics
Google Analytics
Analytics and KPI reporting
Project highlights
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