Website redesign
Advicent Public Website Redesign
Advicent’s rebranding efforts in 2019 aimed to transition focus to its flagship, industry-leading financial planning SaaS platform – NaviPlan. To align with an impending overhaul to the NaviPlan UI, the global public website design was reimagined from both a visual and content perspective for optimal market positioning.
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After:
Project responsibilities
- Drove project scoping and brainstorming efforts in ideation stage
- Key driver in the defining project’s design and functional specs, and delivered finalized requirements to web development agency
- Provided direction and real-time feedback in agency’s development of new web components
- Oversaw tactical execution in content and asset migration to new CMS platform
- Served as the organization owner of the project, presenting progress and final state company-wide
Tools and platforms
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Sitecore
Content management system
Adobe Illustrator
Mockups and illustration
Adobe Photoshop
Image editing and optimization
Microsoft Office 365
Productivity and collaboration
Google Analytics
Analytics and KPI reporting
Project highlights
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