Website redesign

Advicent Public Website Redesign

Advicent’s rebranding efforts in 2019 aimed to transition focus to its flagship, industry-leading financial planning SaaS platform – NaviPlan. To align with an impending overhaul to the NaviPlan UI, the global public website design was reimagined from both a visual and content perspective for optimal market positioning.



Project responsibilities

  • Drove project scoping and brainstorming efforts in ideation stage
  • Key driver in the defining project’s design and functional specs, and delivered finalized requirements to web development agency
  • Provided direction and real-time feedback in agency’s development of new web components
  • Oversaw tactical execution in content and asset migration to new CMS platform
  • Served as the organization owner of the project, presenting progress and final state company-wide

Tools and platforms

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Content management system

Adobe Illustrator

Mockups and illustration

Adobe Photoshop

Image editing and optimization

Microsoft Office 365

Productivity and collaboration

Google Analytics

Analytics and KPI reporting

Project highlights

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